Angela De Souza: From Unqualified to Unstoppable – Building Business on Her Own Terms

S3 E10
In this rich and revealing episode, we’re joined by Angela De Souza – serial entrepreneur, author of over 30 books, and founder of Women’s Business Club, a global platform championing women in business. Angela’s story is anything but conventional, beginning with a childhood snail-breeding venture and evolving into a purpose-led business movement that spans continents.

We explore her unshakable belief that business can – and should – be human. Angela shares powerful reflections on building with integrity, leading from lived experience, and why success must be self-defined. She opens up about shifting from pastoral care to profit, unpublishing her past to tell a new story, and how nature influences her approach to growth and sustainability.

From pricing with confidence to redefining leadership and letting go of imposter syndrome, this episode is packed with honesty, encouragement and grounded business insight.

Key Takeaways
Profit isn’t a dirty word  it’s proof of a sustainable business.
Angela challenges the discomfort many women feel around money, emphasising that making a profit should be seen as a strength, not something to apologise for. A healthy business isn’t just about passion, it must also be financially viable.

Success should reflect your values, not social expectations.
Rather than chasing a polished image of success, Angela encourages defining it on your own terms. For her, success is found in daily balance, meaningful impact and making time for what brings joy not just what brings revenue.

Guest Information:

https://www.linkedin.com/in/angelacdesouza/
https://www.angeladesouza.com/
https://womensbusiness.club/
https://www.muffinandpoppy.co.uk/

Chapters

• 2:27 Introduction
• 3:59 Recognise the value of being paid properly
• 7:01 Angela reflects on her values, that guide her leadership and business decisions
• 9:55 Pivotal moment that changed her approach to sales
• 12:52 The importance of owning your evolving story
• 15:28 The power of seasonal cycles and intentional pauses
• 20:47 Angela defines success by her daily measures